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Questions? Contact us at:

Western Kentucky University
Transfer Office
270-745-2178
transfer@wku.edu
1906 College Heights Blvd #11052 Bowling Green, KY 42101-1052

Or review our policies:
Transfer section of website
Transfer policy
Transfer appeals process

MARKETING (SOCIAL MEDIA) (AA TO BS)

Effective Date: 8/1/2013 - 7/31/2020

Completion of the following curriculum will satisfy the requirements for an Associate in Arts degree at KCTCS and related baccalaureate MARKETING (SOCIAL MEDIA) (AA TO BS) degree at Western Kentucky University. This pathway meets the general education, pre-major, and program requirements.

The suggested courses in this pathway leads to an Associate and Baccalaureate major. The course recommendations for the first two years are required for the Baccalaureate degree, but also apply to the associate degree. The completion of these courses will enable a student to move efficiently into the last two years of the baccalaureate program.

It is important to discuss revisions to the plan, graduation requirements, entrance requirements, and other important program requirements with your advisor. Students who complete the associate degree in this pathway are guaranteed acceptance into the pathway as stated, unless otherwise noted on the pathway.

Sample 1st & 2nd Year Progression

General Education Core
Written Communications (WC): 6 Credit Hours
ENG 101 (3) 3
ENG 102 (3) 3
Oral Communications (OC): 3 Credit Hours
COM 181 (3) 3
Heritage (HR): 3 Credit Hours
Heritage Course 3
Humanities (HU): 3 Credit Hours
Humanities Course 3
Social & Behavioral Sciences (SB): 9 Credit Hours
ECO 201 (3) 3
ECO 202 (3) 3
SB Course 3
Natural Sciences (NS): 3 Credit Hours + Associated Lab
NS Course 3
Quantitative Reasoning (QR): 3 Credit Hours
MAT 150 (3) or MAT 174 (4) 3
Quantitative Reasoning (QR) -or- Natural Sciences (NS): 3 Credit Hours + Associated Lab
STA 220 (3) 3
Total Credit Hours  33
Associate in Arts Requirements
Arts & Humanities (AH) -or- Social & Behavioral Sciences (SB) -or- Foreign Language (FL): 6 Credit Hours
AH/SB/FL Course 3
AH/SB/FL Course 3
General Education Core (GE) -or- Foreign Language (FL): 6 Credit Hours + Associated Lab
GE/FL Course 3
GE/FL Course 3
Total Credit Hours  12
Electives
ACC 201 (3) 3
BAS 267 (3) 3
BAS 200 (3) or BAS 283 (3) or MGT 283 (3) 3
ACC 202 (3) 3
BAS 282 (3) or MKT 282 (3) 3
Total Credit Hours  15

Pre-Transfer Notes

This agreement allows KCTCS graduates to transfer an AA from KCTCS toward completion of a B.S. in Marketing (Social Media) at WKU.
Gordon Ford College of Business program at WKU admission note: A minimum overall 2.5 GPA is required in Business and a separate 2.5 GPA in the eight WKU admission courses: COMM 145; MATH 123 (or any calculus class or a Math ACT of at least 26 or a Math SAT of at least 610); CIS 141; ACCT 200; ACCT 201; ECON 202; ECON 203; ECON 206. Credit for MAT 150 or 174 taken at a KCTCS institution prior to transferring to WKU will be accepted for the MATH 123 requirement. The KCTCS equivalent courses that require a 2.5 GPA are COM 181; MAT 150 or 174; CIT 130 or CIT 105 (unless has been satisfied by exam, as explained on page 76 of the 2017-2018 KCTCS Catalog); ACC 201; ACC 202; ECO 201; and ECO 202.

KCTCS graduation requirements include demonstration of computer/digital literacy (see page 76 of the 2018-19 KCTCS catalog). It is important to note, that WKU requires CIS 141, which articulates with KCTCS CIT 130 or CIT 105 (unless has been satisfied by exam, as explained on page 77 of the 2013-2014 KCTCS Catalog).

Those with questions about the WKU Business program may contact:
Gordon Ford College of Business
Phone: 270-745-6311
Email: gfcb@wku.edu
Website: http://www.wku.edu/business

Additional KCTCS Graduation Requirements


1. Completion of minimum of 60 credit hours,
2. Minimum cumulative 2.0 GPA,
3. Minimum of 15 credit hours earned at the institution awarding the degree,
4. Cultural studies course, (Refer to the KCTCS catalog.)
5. Demonstration of computer/digital literacy, (Refer to the KCTCS catalog.)
6. One science course must include a laboratory experience, and
7. Two disciplines must be represented in Social & Behavioral Science courses and must be different than those in the Heritage and Humanities categories.

Sample 3rd & 4th Year Progression

Western Kentucky University Courses
Elective 3
Elective 3
Elective 3
Elective 3
Elective 3
Elective 3
CIS 243 (3) 3
MGT 361 (3) 3
MKT 321 (3) 3
ECON 306 (3) 3
FIN 330 (3) 3
MKT 331 (3) 3
MKT 322 (3) 3
MGT 314 (3) 3
MKT 325 (3) 3
MKT 421 (3) 3
MKT Elective 3
MKT 328 (3) 3
MKT 422 (3) 3
ENT 496 (3) or MGT 498 (3) 3
Total Credit Hours  60

Program Notes

Those with questions about the WKU Business program may contact:
Gordon Ford College of Business
Phone: 270-745-6311
Email: gfcob.advising@wku.edu.
Website: http://www.wku.edu/business


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